Company Analysis of Nike 2014 Essay

Presentation/COMPANY BACKGROUND This report looks at NIKE Inc. one of the main games brand on the planet. It utilizes business examination procedures, for example, SWOT, PESTEL, Porter’s five powers, and Ratio investigation to dissect the business condition and execution of this organization. NIKE Inc. is one of the world’s greatest wearing brand situated in Oregon USA. Established in 1968, NIKE is the world’s greatest fashioner advertiser and vender of athletic footwear, athletic gear, clothing, extras and administrations, by deals income of $21.5 billion of every 2012 (NIKE, 2013). With 48000 representatives, NIKE’s activity cuts across various districts on the planet including Canada, Asia, Latin America, Europe, and Africa. They posted income of $25313 million in the 2013 money related year closure May 2013, the organization has appreciate development in its income since 2010, and this pattern is relied upon to proceed as they influence on top games to support their image picture (Te fris 2013). PESTEL ANALYSIS PESTEL (Political, Economic, Social, Technological Environment, and Legal) investigation is a business examination method that is utilized to dissect the development capability of an organization. It assists firms with recognizing the earth in which they work, and can firms foresee future conditions and circumstances by utilizing data and information it gives (Yã ¼ksel, 2012). This report gives a PESTEL examination of NIKE in the accompanying sections. Political World of politics have an immense ramifications on the smaller scale and full scale condition of a business, and they can essentially impact a scope of business choices (Leslie and Phillip, 2012). World of politics incorporates political framework, government approaches and other exchange related guidelines. A portion of the political components that can influence NIKE incorporates the connection between USA (Nike’s nation of starting point) and other host nations where NIKE works (for instance China). For instance expanded pressure among US and China can prompt certain forceful arrangements that can influence the company’s tasks in China. Besides late weight on US firms to keep occupations in the US can influence plans for future processing plant areas of NIKE. Practical The monetary condition of the nations NIKE work in is extremely essential to the general technique and choices of the organization. These variables incorporate the condition of the worldwide economy, financial impetuses from the nations where NIKE manufacturing plants are refered to, the general monetary state of these nations, swelling rates and replacing oil costs. These variables can influence the income of the organization, expanded financial development in developing markets, for example, Brazil and China introduced an enormous income open door for the organization, anyway late decrease in the development of the Chinese economy will likewise have some negative effect of income projections of NIKE. Social Social variables can impact the business choices of NIKE one way or the other. These elements incorporates convention, customs, convictions, level of instruction, debasement, customer’s awareness, evolving way of life, and pay dissemination (Singla, 2007). For instance expanded awareness to keep up sound living will prompt more interest for wellness focuses and exercise centers that thusly could prompt more deals incomes for NIKE. Moreover uproar for expanded better government assistance for laborers in attire industrial facilities in nations like China, Indonesia, and Bangladesh, and weight from the common society bunches like Worker’s Right Consortium on organizations like NIKE to guarantee their providers keep wellbeing and security measures are among a portion of the social circumstances and issues the organization need to battle with. Mechanical The business achievement of NIKE’s item depends on specialized development and quality control in the plan and assembling procedure of footwear, sports gear, and clothing (Nike, 2014). Therefore changes in mechanical elements can have genuine effect on the general tasks of the organization. For instance new innovation can prompt new items, improve the assembling procedure, and improve the circulation arrange. This infers the income of NIKE can expanded, or there could be decrease in the expense of assembling because of better innovation. To keep up upper hand the organization need to continually comprehend the mechanical elements that influence them. Natural Business activities of firms, for example, NIKE can have enormous effect on the earth. Factors, for example, environmental change, squander the board, water the executives, and utilization of dangerous synthetic concoctions are for the most part natural effect regions the organization has recognized. NIKE features its duty to lessening the effect of the company’s tasks through seeing how related these elements are, and how a planned methodology in the structure of its item and procedures can alleviate the effect on nature, and on their business. Legitimate The legal framework, shopper rights, exchange bargains, and moral codes are for the most part legitimate variables that influence NIKE. Consistent comprehension of laws and guidelines is basic to maintain a strategic distance from genuine legitimate ramifications for the organization. Gotham (2013) features that one genuine lawful related issue NIKE needs to continually manage is the issue of fake item. Guaranteeing that phony NIKE items are not wide spread is important to keep the NIKE notoriety, and stay away from claims that can build the lawful expense of the organization. Moreover, keeping moral measures is essential in securing the NIKE brand. SWOT ANALYSIS SWOT is an administration device that is utilized to assemble vital field-tested strategies (Amin et al, 2011). It is broadly utilized in business because of its straightforwardness of its four variables (Strength, Weakness, Opportunity and Threats) and its adaptability (Al-Araki, 2013). The SWOT examination of NIKE is introduced in the following hardly any sections underneath. Quality One fundamental quality of NIKE is its prevailing situation in the market, and the solid brand arrangement of the organization. As indicated by Forbes (2014a) NIKE’s piece of the overall industry in the worldwide footwear showcase arrived at 18.6% in 2012, and it is relied upon to ascend to 27% over the long haul. The principle wellspring of significant worth for NIKE are footwear and attire that are sold under the NIKE brand, together they make roughly 70% of the general estimation of NIKE (Trefis, 2014). This serious brand arrangement of NIKE and the predominant situation of the companyâ are key qualities that empowers the organization outflank the business. Shortcoming Watts (2009) attests that one of NIKE’s shortcoming is their powerlessness to deliver issues connected to their work and processing plant conditions. The organization has been reliably condemned for its absence of control, and reliance on contractual workers and makers that don't fulfill work guideline, safe industrial facility conditions in Pakistan, Bangladesh, Indonesia, and China. This has caused to awful exposure for the organization, and expanded calls for item blacklist as of late. Besides the company’s center around quality could be a possible shortcoming as it investigate developing business sector like Brazil, since its value focuses will be higher and a few clients in these business sectors could come up short fair and square of pay to buy their items. Openings Expanded development in rising economies presents a tremendous extension open door for NIKE. The company’s the board accepts there is high potential for their items in business sectors, for example, China, Brazil, and other developing nations (Trefis, 2011). The development these economies appreciate extends the worldwide footwear market, and NIKE is in a solid situation to take advantage of this development opportunity. Besides the expanding utilization of multi-channel stages, for example, on the web and portable for shopping is an open door for NIKE to connect with more clients around the world. Danger The company’s fundamental danger is its expanding rivalry, the extraordinary rivalry and unpredicted changes in innovation and purchaser inclination in the business NIKE works presents an enormous hazard that can compromise the activities of the organization (NIKE, 2013). A portion of the principle contenders that stay a danger to the organization incorporates Adidas, Puma, and Under Amour. Besides, the solid brand estimation of NIKE items expands the danger of forging of their items. This is a consistent danger the organization needs to handle to guarantee it doesn’t lose brand worth and incomes. PORTER’S FIVE FORCES ANALYSIS Porter’s five powers examination causes firms to comprehend the opposition and benefit in an industry, the structure incorporates possible contestants, modern contenders, providers, purchasers and substitutes. Agreeing to Porter (2008) understanding the serious powers, and their basic causes empowers organizations see the base of current productivity of an industry, while it gives structure that envisions and impact rivalry over some undefined time frame. The accompanying sections give examination of the how these five powers impact the opposition of NIKE. Expected Entrants Expected new participants into the market can make NIKE lose piece of the pie, anyway in the current circumstance the danger of likely new contestant to NIKE is insignificant due to the high passage boundary as a result of the set up nature of the worldwide sportswear industry. While the danger of new contestants is low, it ought to be noticed that there is a danger of new participant into NIKE’s existing product offering, this can prompt loss of deals and income. The organization needs to channel its vitality into ceaselessly growing its piece of the overall industry through enhancing existing items, and presenting imaginative items that will empower them keep up their upper hand. Level of rivalry The degree of rivalry in the worldwide game footwear and dress industry is high. NIKE faces hardened rivalry from different brands like Adidas and Puma. As indicated by Forbes (2014b) the organization faces intense rivalry in developing marke

The Industrial Revolution Essays - Socialism, Marxist Theory

The Industrial Revolution The Industrial Revolution was a period in history when humankind found imaginative and proficient methods of delivering merchandise, fabricating administrations what's more, making new techniques for transportation. This not just changed the manner in which the market framework worked, yet in addition changed the way individuals seen their status in the public arena and what they required as essential necessities. Nonetheless, the value that mankind had to pay for the development of the Industrial Revolution extraordinarily exceeded the prizes that it brought close by its birthplace. Preceding the Industrial Age, the Western European market worked on a basic putting-out framework. The normal maker had the option to fabricate a item in a similar zone that the person lived on and the interest for that item was generally set by a couple of nearby customers. The procedure was simple and basic, given that the item being made was constantly required by another person. In any case, the development of Machinery and the entirety of its going with peripherals permitted makers to begin producing on a mass scale. With industrial facilities put in focal areas of the townships (known as centralization), the past framework was disassembled and ordered into steps. No longer would one individual be required to manufacture, market or transport their item since the new framework presented the craft of specialization. Specialization permitted an individual to play out a solitary undertaking and assurance them compensation as a wellspring of pay. Be that as it may, as awesome as this may appear, this new framework prompted the development of a n common laborers (low class) and constrained them to rely upon economic situations so as to make due as makers. Albeit apparently content from the outset, the individuals who got utilized by these manufacturing plants were promptly exposed to regrettable conditions. Arnold Toynbee made an academic appraisal of this new influx of financial conduct and presumed that the regular workers is languishing because of a progression of hardships that make their lives hopeless. He refered to low compensation, extended periods of time, risky conditions, no arrangements for mature age, a discipline dictated by machine and entire families being left with a low salary rate similar to a repetitive issue that misused the respectability and productivity of Industrialization. This along these lines prompted a time of depersonalization which implied that the business worker relationship was disintegrating in return for this new framework. No longer could a specialist get to know his chief or keep up a steady fellowship since the divisions between their market classes made this al generally inconceivable. One depended on the other for resource and in this manner this reliance gave the property proprietors an upper edge as far as arranging salary and backing. Since the low class possessed only his work, his maltreatment was up and coming at the hands of some merciless bourgeoisie. Obviously, this transformation was not helping all the populace of Western culture. Since European man had figured out how to build the measure of items being produced, he likewise figured out how to accelerate the procedure through specialization and Urbanization. The development of monster manufacturing plants in Manchester, England soar from 77,000 of every 1801 to 303,000 out of 1850. Individuals started leaving their wide open country regions in return for a Urban life lead by the clock. The homestead specialist turned into the assembly line laborer actually overnight so as to contend with these new market powers that had cleared across Western Europe. T.S. Ashton, a productive antiquarian, saw this change similar to a positive power during the initiation of the Mechanical juggernaut. He accepted that with Industrialization and Urbanization there existed a more prominent steadiness of utilization since a normality in work implied that merchandise were continually being delivered and exchanges were guaranteeing that a more prominent extent of the populace was profiting. He praised the presence of an enormous class of laborers since ensured lower costs since more individuals were well over the degree of destitution. Be this as it might, Karl Marx had a profoundly unique assessment on the impacts of Industrialization. He was disturbed by the way that the new average workers was consistently helpless before their own bosses and depended a lot available. This reliance, he lectured, would prompt an uprising including the aggregate forces of the working class. This prophetic cautioning would prompt numerous different upsets, most prominently the Bolshevik transformation in Russia, and opened another period of human anguish and debauchery. Taking everything into account, the Industrial Revolution gave humanity a marvel that changed the texture of human conduct and social cooperation. In the long run, it even affected political philosophies and spread over the four corners of the Earth. Nonetheless, in its quiet and apparently honest way, most of the populace in Western Europe

Technology in Education Network Administrator

Question: Talk about theTechnology in Educationfor Network Administrator. Answer: Presentation In the idea of the business, innovation alludes to the achievement apparatus for an organization which makes some most recent arrangement for the development of the firm. A large portion of the greatest organizations are following some most recent innovation in which the innovation of computerized advertising is one of them which is in the hand of system manager of an organization. A system chairman is likewise called a director of the framework the executives in the organization. The business may introduce the most recent innovation of the advanced promoting with the assistance of system executive of the organization who is just answerable for keeping the PC system of the organization. Computerized advertising alludes to the showcasing by means of web on the grounds that in this day and age, utilization of the web is extremely normal and each individual knows about the PC (Thamhain). These days, the business isn't just to win income, however it is more than acquiring benefit. For this, the computerized advertising can be the best innovation to win more benefit the nation over. The organization can get different open doors by doing the business as digitization. It can get more clients online by means of the web just as the client can find out about the organization and item by doing web showcasing (Escobar-Rodriguez, Tomas and Pedro Monge-Lozano). The vast majority of the individuals are utilizing Smartphone today, and the organization needs to make some advanced Android or iOS application for clients by which it can accomplish more exchange, and the net revenue may increment reliably. For this, we can say that the innovation shows the achievement of an association and builds the overall revenue consistently (Erl et al.). References Erl, Thomas, Ricardo Puttini, and Zaigham Mahmood.Cloud figuring: ideas, innovation, design. Pearson Education, 2013. Escobar-Rodriguez, Tomas, and Pedro Monge-Lozano. The acknowledgment of Moodle innovation by business organization students.Computers Education58.4 (2012): 1085-1093. Thamhain, Hans J.Managing Technology-Based Projects: Tools, Techniques, People and Business Processes. John Wiley Sons, 2014.

Pervasive Racism in The Secret Life of Bees - Literature Essay Samples

Within the historic world created in The Secret Life of Bees by Sue Monk Kidd, one of the many underlying influences in Sylvan is that of prejudice and bigotry. Many figures within society are not what they seem. The established church gives the message of hope to everybodythat is, if one is not African American. Likewise, the police protect the rights of the peopleunless the people happen to be African American. Even the innocence and goodness of a child can be sullied by what the society values. In The Secret Life of Bees, the society depicted proves that racism is not only prevalent, but also lurking in the places one would least expect. When the word â€Å"fair† comes to mind, the associated people are usually those that enforce justice; after all, justice is supposed to be blind. Although the justice system has the best intentions in the world of the novel, it seems as though the system has become corrupted; the chief enforcers of the law, the police, are seen to be infected with racism. This is demonstrated clearly when Rosaleen is allowed to be senselessly beaten by the racists in the jail cell: â€Å"After you left, that policeman called, let those men come in for their apology†¦two of them held me by the arms while the other one hit me† (Kidd 46). Another example arises when Zach is arrested. Although he did nothing wrong, and the real culprit could have been anybody, the police decide not to survey everybody but to round up all the blacks and send them off to jail. While justice must be served objectively, there is no objectivity in this Southern society. Rather, the bias against African Ame ricans is so strong and prevalent that it completely clouds the judgment of the enforcers of the law. The men who are supposed to make sure that the scales of justice are equilibrated deliberately throw justice off balance. While the term justice is associated with the police, innocence is quickly associated with children; there is nothing more innocent than the unknowing nature of a growing child. That goodness, however, can be touched, and sometimes even overtaken, by subtle pervasive behaviors that gradually seep into the mind. Lily finds out about these negative underlying factors as she first meets August: â€Å"All I could think was August is so intelligent, so cultured, and I was surprised by this. That’s what let me know I had some prejudice buried inside me† (78). Lily, who does not consider herself to be racist, always attempts to keep an open mind about others; she was even raised by Rosaleen, who is African-American. Even with these factors, Lily still harbored prejudiced thoughts about a group of people she had contact with since the death of her mother. Within Southern society, the ones who are believed to be clean of prejudices are not; they merely seem that way because ever ybody else is much worse. In this vision of society, there truly was no way to escape the pervasive nature of racism. The Church is considered a clean sanctuary from secular events. Everybody is equal in the eyes of God, and because God’s love is open for everybody, the Church is the place to go for equal opportunity. However, the pervasive nature of racism contorts this message of equality into that of bigotry. Lily explains the status quo: â€Å"Every time a rumor got going about a group of Negroes coming to worship with us on Sunday morning, the deacons stood locked-arms across the church steps to turn them away† (Kidd 30). Although the Bible is supposed to be interpreted objectively and directly from the text itself, the â€Å"men of God† at the time take the interpretations into their own hands and change the very meaning of what equality in the eyes of God is. It seems that racism is so pervasive that even the men who swear that they will uphold the law of God and thus are men of biblical conduct fail. Kidds novel uses examples such as these to show that our ideas of how certain aspects of society function may not be accurate. The truth, in fact, may be more problematic. Although we as humans can be good, even the most kindhearted unfortunately harbor some darkness; that is simply the human part of the continuing growth of society. It seems that the sooner we recognize this inherent darkness and aim to minimize it, the more we can aim to shut down the pervasive thoughts, whether they be of racism or hatred, from entering the conscious mind.

research paper to raisin in the sun - 3138 Words

May 5, 2014 Eng- Sunday Evening I have a dream†¦ â€Å"A dream deeply rooted in the American Dream.† â€Å"I have a dream that one day this nation will rise up and live without the true meaning of its creed: â€Å"we hold these truths to be self- evident: that all me are created equal.† â€Å"I have a dream that my four children will one day live in a nation where they will not be judge by the color of their skin but by the content of their character.† â€Å"I have a dream that one day little black boys and black girls will be able to join hands with white boys and white girls are walk together as sisters and brothers.† Martin Luther King Jr. In the play â€Å"A Raisin In A Sun† by Lorraine Hansberry is essentially about dreams, including the American†¦show more content†¦Which was dirty and small. They were cramped up and highly uncomfortable, it was defiantly not a proper house for five people and a baby on the way. Therefore Mama’s dream of having better living qualities was a smart investment. â€Å"Them houses they put up for colored in them areas way out all seem to cost twice as much as other houses. She found a nice house for a good price in a White neighborhood; white neighborhoods had bigger and cheaper homes then black neighborhoods. She found the best deal as she said her self: I did the best I could† (Act 2. Scene 1.93) Mama thinks she chose the best option for the family and she did. This can be related to Marin Luther King Jr.’s dream as well. He dreamed of a world where black and whites and all races would live in peace. He envisioned that there would be no hate because of skin tone or place of origin. He dreamt that â€Å"We cannot be satisfied as long as a Negro’s basic mobility is from a smaller ghetto to a larger one† (â€Å"I Have a Dream† by Martin Luther King Jr.) By this line he meant that they should not stop fighting for equal rights until they move out of little suburban areas classified as ghettos. Once again that speech can relate to Walter Lee, when he finally takes a stand in his â€Å"manly hood† and shows his pride in his family. The story ended as him being the head of the family because he took control and became a family man by rejected an offer from a white businessman to stay out of a white neighborhoodShow MoreRelatedA Raisin In The Sun Character Analysis902 Words   |  4 PagesComparative Research Paper Indiana Tech 7 November 2017 Murray and Gordon: Segregation vs. Southern Pride Lorraine Hansberry’s â€Å"A Raisin in the Sun† touches on many issues African Americans faced in the early to mid-twentieth century. 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I600 Words   |  3 Pagestypes of papers, while English 102 focused mainly on taking what we lea rned from a reading and analysing and interpreting of stories and poems we read. Looking back at my high school English days, I believe I had made major improvements in my writing abilities between these two semesters. Personally, I favorited my English 101 class. The main component of this course was to branch out and further our writing abilities. We did this by doing many different types of papers. Theses papers ranged fromRead MoreAnalysis Of Lorraine Hansberry s The Sun Essay1723 Words   |  7 Pagesraisin in the sun is a play written by Lorraine Hansberry, who was one of the very first African American ever to have her play performed on Broadway, during the civil rights movement. The play takes place in an uncomfortable small two bedroom apartment which the Younger family stays in. Throughout the play the family faces money, as well as family problems, but when they receive a large check the oldest son lets it get the best of him. According to Frank Ardolino journal article of Hansberry’sRead MoreThe American Dream Research Paper1756 Words   |  8 PagesRiley Caswell Mr. Sheedlo English 2B 20 April 2015 American Dream Research Paper 1.Introduction to the American Dream The American Dream has influenced the hopes and future of many Americans. One person’s dream will not be the same as another, because dreams are like snowflakes, there’s never two that are exactly alike. â€Å"... each person has the right to pursue happiness- not a self-indulgence, but as fair ambition and creative drive† (American RadioWorks- A Better Life). Many people may haveRead MoreVegetarianism Is Becoming More Than Popular People Recognize The Health Benefits Of A Plant Based Diet Essay1693 Words   |  7 Pages If you have a raw foodist coming over and you don t have a raw food cookbook, plan on a robust salad. (See below) Macrobiotic - is a type of vegetarian with a very specific and healthy diet. It is best to ask them for some suggestions or to research recipes on the internet. In general, the best way to feed your vegetarian is to simply ask them what they eat. I always appreciate when we have been invited to dinner at someone s house and they ask if I eat this or that. It means a lot when someoneRead MoreHow Storytelling Is A Link And Establishes Order Essay1945 Words   |  8 Pagesfeelings toward oppressions, and their ability to endure despite it. African American Authors such as James Baldwin, Lorraine Hansberry, James Oliver Killen, Nora Zeale Hurston and Toni Morssion address the issue of race in their writing. In this paper, I am going to discuss the similarities of all these writers and their contribution to the literature world. James Baldwin is an African-American writer born August 2, 1924 in Harlem, New York. One of the 20th century greatest writers, James brokeRead MoreTechnology Plagiarism Essay1934 Words   |  8 Pagesstudents strive for academic success. Students are utilizing technology to commit plagiarism in a variety of ways, ranging from copying files from a friend or online source, to buying a paper online. In the same way that students can use technology to find assignment ideas, there are now tools that help an instructor research if a students assignment includes plagiarism. 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Driving The Cost Of Higher Education - 1063 Words

Driving the Cost of Higher Education It seems as though the correct step for young people to follow after high school is college. We are constantly told that if we wish to be successful, then we must get a degree. However, with the rising costs, it’s seeming like fewer people are willing or able to take the next step into higher education. Cries about the sheer insanity of the rising costs blur into a cacophony of anger and frustration. The discussion of whether it’s even worth the cost have also begun becoming popular, though this is its own discussion and shall not be explored here. What is of interest here is the underlying motor of the cost increase. Since 1978, the first year that the Bureau of Labor and Statistics included college†¦show more content†¦Perhaps this is because their costs do not react as fast to market forces as does the private sector. Prices are normally set, and then remain relatively stable regardless of the day-to-day changes in the ma rket. A private business can, and will, change its prices in order to maintain an equilibrium of supply and demand. During a recession, this means lowering prices in order to combat the lowering demand for their products. Colleges and Universities on the other hand react differently to a recession. They raise their prices to combat budget cuts from the State and Federal levels. They still have their costs for teaching their students, and these costs do not normally change as quickly as the overall CPI. This would lead to the belief that college prices would fall again at the end of a recession, but colleges and universities are always hesitant to lower tuition. Coupled with the slower reaction time of colleges from market forces, the price stays at its elevated level far into the economic recovery. It would seem that the Economics 101 story around higher education for the past few decades would go something like this: for various reasons, government has decided to increase demand fo r higher education massively, via increased subsidies, and in particular student loans; meanwhile, supply has not kept up. This is because non-profit universities get paid in prestige and therefore have an objective

Case study of two cultures Essay Example For Students

Case study of two cultures Essay It is hard for her to understand why westerners do not do more to help each other and why when help is offered do we not accept it easily. Alice sees everybody as family and finds it hard to live in areas where there is a low sense of community, Alice has had a hard time integrating with these sorts of societies and says she is much happier living in Bali than Australia because it is similar to her own culture and ethnicity. She explains that it is hard to grasp why some times people think they owe something when someone has helped them, she says that is what you need more of in this culture, people need to understand that at some stage we all need help from someone and we should be able to give without needing to be repaid and we should be able to receive with out having to worry about repaying (Alice Bebe, personal interview, March 22, 2010). Airini Airini explains that her culture has been greatly affected by her ethnic background. Her close friends are predominately from New Zealand or Samoan and all of her friends indulge in their ethnic backgrounds. Although she identifies herself as Australian and loves the Australian culture she says she fits into a sub group which is basically identified by her ethnic background. I love Australia and the way people are here, but I feel most at home with people that share my cultural knowledge, we like to do things the traditional way and I find that in Australia there isnt many real Aussie traditions except maybe from throwing a shrimp on the BBQ and having a beer or two. I feel that my traditions give me a feeling of richness in knowing who I am. I dont think any less of people that dont follow my traditions, if anything I feel sorry for some people that I think just get a bit lost because they have no solid base of who they are(Airini Manaia, personal interview, March 22, 2010). How Culture Impacts on their Interaction with Others Often in society peoples culture and ethnic backgrounds Within this essay a case study has been provided examining the similarities and differences between two cultural backgrounds. A analysis on perspectives of culture has been provided. An examination of what these perspectives mean for an individual in a different society has been performed, also the essay looks at how societies can and do, deal with cultural diversity. This information was sourced from two interviewees. Background information has been provided on each interviewee and their perspective on culture was explained. A description of how culture has impacted on the life experiences and belief systems of each interviewee was explored. The way culture impacts on each interviewees interactions with others will be described. Some suggestions regarding minimising the impact of cultural divides were supplied. Finally a discussion comparing the cultural experience and similarities and differences between the two interviews have been provided. Throughout the essay relevant references were provided to link ideas to theory and strengthen arguments. References Bolstead, R. Hamblett, M. (2001). Transiting Communication. NZ: PearsonEducation John, O. Pervin, L. A. (2001). Personality: theory and research (8th ed). New York: John Wiley and Sons Inc. Kosslyn, S. Rosenberg, R. (2001). Psychology: the brain, the person and the world. Boston: Allyn and Bacon Inc. Matsumoto, D. , Juang, L. , (2008). Culture and psychology (4th ed. ). Belmont, CA: Wadsworth Cengage Learning. Van Kreiken, Smith, Habibis, McDonald, Haralambous Holbourn, (2000) Sociology themes and perspectives (2nd Ed), NSW, Pearson Education.